Effective: October 20, 2026
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
1. What Personal Information Do We Collect From the People That Visit Our Blog, Website or App?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
2. When Do We Collect Information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, fill out a form or enter information on our site.
3. How Do We Use Your Information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To ask for ratings and reviews of services or products
4. SMS/Text Messaging and Mobile Information
We do not sell or share your SMS opt-in data or personal information with third parties or affiliates for marketing purposes.
Mobile information, including your phone number and your SMS opt-in consent, will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from all other sharing described in this Privacy Policy. We may share mobile information only with service providers that help us deliver our text messages (such as our SMS platform and mobile carriers), and only for that purpose.
When you opt in to receive text messages from The Personal Development School, we collect your mobile phone number and a record of your consent. We use this information only to send the messages you agreed to receive, such as account notifications, webinar and session reminders, customer support messages, and promotional offers.
Message frequency: Message frequency varies.
Costs: Message and data rates may apply.
Opt out: Reply STOP to any message to stop receiving texts. You will receive one confirmation message, and no further texts will be sent unless you opt in again.
Help: Email us at [email protected].
Consent is not required: You do not need to agree to receive text messages as a condition of any purchase.
Carriers: Mobile carriers are not liable for delayed or undelivered messages.
5. How Do We Protect Your Information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
6. Do We Use ‘Cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
• Help remember and process the items in the shopping cart.
• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.It won’t affect the user’s experience that make your site experience more efficient and may not function properly.
7. Third-party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
8. Third-party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
9. Google
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
• Remarketing with Google AdSense
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
10. Opting Out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
11. California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
• On our Privacy Policy Page
Can change your personal information:
• By emailing us
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking
12. COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
13. Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 3 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
14. CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.
15. AI Addendum
This Addendum supplements and forms part of the Privacy Policy and Terms & Conditions that govern your use of the services and features provided by the Personal School of Development (“PDS”, “we”, “our”, or “us”). This Addendum addresses the use of AI chatbots across PDS’s learning platforms. In this Addendum, “personal information” has the same meaning as in our Privacy Policy.
Personal School of Development uses third-party artificial intelligence (“AI”) from established providers to help our platforms work more efficiently. These services are intended to support users in their learning. Our AI chatbot (the “AI Chatbot”) is embedded across our learning platform and is trained exclusively on PDS course content.
When using PDS’s learning platforms, users will see a floating chat bubble that is intended to be used as a support widget. When you communicate with the AI Chatbot, the contents of your communications may be processed by third-party services. These services operate under contractual safeguards to protect your information. PDS maintains agreements with these third-party providers requiring that all personal information receive confidentiality, security, and data protection measures consistent with our own policies. Where the underlying tool supports it, information is processed on a no-retention basis, meaning it is not stored on the service provider’s systems beyond the minimum amount of time required for the system to complete the task. Where AI processes personal information, we use it only for the purposes described in this Privacy Policy and only where permitted by applicable law.
Inputs and outputs from the AI Chatbot are not used to train any AI models.
Processing may occur on servers located outside of Canada, including in the United States and Ireland, where it remains protected by comparable contractual safeguards. Where this occurs, personal information may be subject to the laws of the jurisdiction in which it is processed, and may become accessible by foreign courts, law enforcement, or regulators. Each of our processors maintain policies that govern their handling of personal information on our behalf. We remain responsible for protecting personal information and require our service providers to implement appropriate safeguards.
By using the AI Chatbot and by agreeing to the disclaimer, you agree that you consent to and authorize third-party providers to process your information and generate outputs. When you use or interact with the AI Chatbot, you consent to the collection, use, retention, and disclosure of personal information to the extent necessary to provide services. Do not input sensitive data such as health or financial information into the AI Chatbot.
Disclaimer
AI tools and automated processing are used only to support learning. These AI services are not intended to provide therapy, emotional support, counselling, or advice. The responses provided by any AI tools on our website are educational and do not constitute psychological, therapeutic, medical, legal, or financial advice.
Limitation of Liability and Assumption of Risk
The AI Chatbot and all AI-generated outputs are provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including as to accuracy, reliability, completeness, or fitness for a particular purpose. You acknowledge that you use the AI Chatbot at your own risk and that you are solely responsible for how you use, interpret, or rely on its outputs. To the maximum extent permitted by applicable law, PDS, its affiliates, and its service providers will not be liable for any loss, damage, or harm of any kind arising out of or in connection with your use or misuse of the AI Chatbot, your reliance on any output, any inaccurate or incomplete output, your input of sensitive or prohibited information contrary to this Addendum, or any interruption or unavailability of the service. Nothing in this Addendum excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for gross negligence or wilful misconduct.
You may contact us at any time using the details on our Contact page if you have questions about how your information is processed, wish to access or correct your information, or wish to withdraw consent.
We reserve the right to suspend or remove a user’s access to the AI Chatbot if we determine, in our sole discretion, that the user is contravening this Addendum or our Terms & Conditions, or is otherwise using the AI Chatbot inappropriately.
16. Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.